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A Sustainable Lifestyle Brand of Practical Artistry
Client：Vivir Bonita
Founder：Emily She
Key Values: Inclusivity, authenticity, freedom, and a commitment to cultural fusion and environmental sustainability.
Brand Origin：Rooted in traditional ceramic craftsmanship, with a modern twist in design and sustainability.
Core Philosophy: A blend of practicality and artistry, emphasizing a sustainable and inclusive lifestyle.
Product Range: Handcrafted ceramic products that are both functional and artistic.
Overview: VivirBonita is a lifestyle brand that epitomizes practical artistry and sustainable living. Their handcrafted ceramic products are not just for everyday use but also serve as artistic witnesses to the passage of time. With decades of tradition and innovation, VivirBonita shares a diverse cultural philosophy of life, infusing creativity and practicality into every product.
Challenge: To create a brand that resonates with young, quality-conscious consumers seeking a blend of utility and artistry in their lifestyle products.
Solution: At Rowschild, we helped VivirBonita develop a brand positioning that focuses on the fusion of practicality and art. Our strategy emphasized sustainable living, cultural integration, and open collaboration, appealing to the target demographic's desire for unique and high-quality products.